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KMID : 1002520130070040179
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Korean Journal of Health Service Management
2013 Volume.7 No. 4 p.179 ~ p.190
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A Study on the Effect of a Mission Hospital’s Social Services Image Factors on Hospital Satisfaction of Patients : A Case of the K Hospital
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Bae Sung-Kwon
Lee Hyung-Kwon
Yeo Tae-Jeong
Jeong Seung-Cheol
Ryu Ji-Hye
Park Ok-Sim
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Abstract
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The main purpose of this study was to investigate the effect of the factors which cause the patients to choose hospital from the view of Christian missionary hospital. The subjects were 194 inpatients and 202 outpatients of the K Medical Center in Busan. The research had been conducted from 20 June to 31 July in 2013. The major results demonstrated that the medical and social services image factors strongly affected to the satisfaction and selectivity of patients. Social role image of religious medical institution should be considered important and it seems beneficent in CRM(Customer Relationship Management) based on this results.
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KEYWORD
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Mission Hospital, Hospital Selection, Social Role Image
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